Monsters won’t kill you. Carbon monoxide might.
It’s difficult to motivate people to act on an invisible threat they can’t see, hear, smell or taste. So we simply reminded people that a monster won’t kill them, but if they don’t take precautions, carbon monoxide might.
The campaign started with a TV spot (also translated into Spanish, Hmong, and Karen)
Billboards popped up on highways around the state.
Social Videos were targeted towards at-risk groups
Static social posts
Stickers were given out by local fire departments to raise awareness of carbon monoxide poisoning
