Monster’s won’t kill you. Carbon monoxide might.
It’s difficult to motivate people to act on an invisible threat they can’t see, hear, smell or taste. So we simply reminded people that a monster won’t kill them, but if they don’t take precautions, carbon monoxide might.
The campaign started with a TV spot (also translated into Spanish, Hmong, and Karen)
Billboards popped up on highways around the state.
Social Videos were targeted towards at-risk groups
Static social posts
Stickers were given out by local fire departments to raise awareness of carbon monoxide poisoning
