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After Land O Lakes bought Kozy Shack pudding, they had a common problem. People who loved Kozy Shack rice pudding, really loved it. But awareness was low. So we created a campaign aimed at our core consumer—the pudding enthusiast.




Part of the campaign was the Pudding Enthusiast Club. A way for Kozy Shack to celebrate people’s love of pudding and to encourage them to share it with their friends. The campaign featured packages consisting of Pudding Enthusiast Club gear, which included T-shirts, watches, membership booklets, temporary tattoos, bumper stickers, and more. The kits were sent out to people who mentioned their love of pudding on social media.