To launch the new Indian Scout, a bike like nothing else, we leaned on its legendary past, but created ads that took its legacy in a new direction.
HISTORY LIKE NOTHING ELSE
To further showcase the Indian Scout, we created content and used innovative digital partnerships and experiences to bring that content to life.
RIDER CATALOG
The 2015 Rider Catalog was used to bring new riders into the brand and showcase Indian Motorcycles. We started by calling it a rider catalog and presented the bikes in action, instead of just being bikes on display. Each bike leveraged iconic elements of Indian's heritage in a way that paid respect to the past, without getting stuck in it.
