Grain Belt Beer is, "The Friendly Beer". So we helped rebrand it to make it as friendly as possible.
We made football friendlier
We made it easier for people to share their beer
We even invented a friendlier six pack.
We made friendlier sponsorships, by screen printing official swag on the spot—for free—and putting it on anything anyone was wearing, from their T-shirt to their jeans.
Friendly designs and billboards made sure Grain Belt was friendly everywhere people went.
