Brain Belt
Grain Belt is a proud sponsor of the Zombie Pub Crawl. But they wanted to do more than just hang up a couple of banners. So we helped them take over the pub crawl from start to finish.
Before The Pub Crawl
A zombie film, billboards, in-store posters and shelf talkers announced the beer.
At the Zombie Crawl
Zombie fighters were sent to shoot t-shirts and defend the Grain Belt truck from attack.
A 7-story tall, multi-building video projection for the event.
Social posts were updated throughout the event and the next day, so zombies could relive and share their experience.
The Case Study Video