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Grain Belt is a proud sponsor of the Zombie Pub Crawl. But they wanted to do more than just hang up a couple of banners. So we helped them take over the pub crawl from start to finish.

Before The Pub Crawl
A zombie film, billboards, in-store posters and shelf talkers announced the beer.





At the Zombie Crawl
Zombie fighters were sent to shoot t-shirts and defend the Grain Belt truck from attack.



A 7-story tall, multi-building video projection for the event.



Social posts were updated throughout the event and the next day, so zombies could relive and share their experience.




The Case Study Video